Briefings, Inquiries, and Advisory Three conversations, three different kinds of work Recently I was speaking with a CMO friend of mine about analyst relations work and she paused to ask me to clarify the difference between inquiry and advisory. In … Read More

Why Analysts Matter More in the Age of AI Every few years someone declares analyst firms obsolete. Today it’s because of AI. Before that it was Google, crowdsourcing, social media, or open source research. Those debates usually center around whether … Read More

The Economics of Inquiry Why Human Conversation Becomes More Valuable as Information Becomes Abundant A major analyst firm appears to have made a decision that has ruffled the analyst relations community: it has significantly restricted the type of inquiry available … Read More

How Do You Know if Your Analyst Relations Is Strategic? Most analyst relations teams would describe their programs as strategic, and they should. Modern AR is far more thoughtful than it was even a few years ago. Teams prepare more … Read More

The Two Things Analyst Relations Is Supposed to Do And Why Most Programs Only Do One Most analyst relations programs are built around a single idea: tell the company’s story well. Teams invest heavily in refining presentations, aligning messaging, and … Read More

How Do You Know When Your Company Is Ready for Analyst Relations? Over fifteen years as an industry analyst, I watched companies engage analysts at exactly the wrong moment. Not because they made a careless decision — but because nobody … Read More

You’re Wasting Your Analyst Inquiries A vendor called me for an inquiry. I was a few years into my time as an analyst, covering middleware. The call was scheduled for 45 minutes. We spent 43 minutes reviewing their slides. At … Read More