The Two Things Analyst Relations Is Supposed to Do And Why Most Programs Only Do One Most analyst relations programs are built around a single idea: tell the company’s story well. Teams invest heavily in refining presentations, aligning messaging, and … Read More

How Do You Know When Your Company Is Ready for Analyst Relations? Over fifteen years as an industry analyst, I watched companies engage analysts at exactly the wrong moment. Not because they made a careless decision — but because nobody … Read More

You’re Wasting Your Analyst Inquiries A vendor called me for an inquiry. I was a few years into my time as an analyst, covering middleware. The call was scheduled for 45 minutes. We spent 43 minutes reviewing their slides. At … Read More